Fresh off the back of a record year for sales in 2012, and celebrating its tenth anniversary of being under BMW ownership, Rolls-Royce is dropping a few hints about its all-new model, due to be unveiled at the Geneva Motor Show in a few weeks' time.
Well, make that a very few hints. There is as yet no official word on what type of car this will be, only that it will be "the most dynamic and powerful model in Rolls-Royce's history" and that it will revive a name first used by Rolls in 1938... the Wraith.
Cool name, and it's a model that could break the Rolls mould. Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars, confirmed the news at the company’s World Dealer Conference in London this morning.
“Rolls-Royce Wraith will draw superlatives when it is unveiled in Geneva,” he explained to representatives of the 100-strong global dealer network. “Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine. We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world’s pinnacle luxury good for the last 108 years. This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama."
Now, it would be easy to assume that the Wraith will simply be another spin-off from the existing Phantom or Ghost architecture, and it's well known that Rolls has both coupe and convertible versions of the Ghost in the pipeline. Or, it could be something more significant. A replacement for the Phantom, perhaps? Or possibly even a sportier, more affordable (by Rolls standards at any rate) rival to Bentley's big-selling Continental GT? Or, horror of horrors, Rolls' first SUV?
We'll be getting further teaser images and updates between now and the car's official unveiling at Geneva, so we'll keep you posted.
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