Showing posts with label Seat. Show all posts
Showing posts with label Seat. Show all posts
Tuesday, 5 February 2013
News: Car sales off to sluggish start in January
It hasn't been a good start to the year for car sales in 2013, as figures released by the Society Of The Irish Motor Industry show. Volkswagen sit atop the sales pile, following on from its best-selling performance last year, while Ford occupies second place in the charts with Toyota in third.
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Friday, 26 October 2012
News: Seat starts building new Leon after €800-million investment
SEAT has started production of the new Leon at Martorell. Unveiled at the recent Paris Motor Show, the model has meant an overall investment of €800 million, primarily in vehicle development and the production facilities.
Dr. Andreas Tostmann, Executive Vice-President for Production, declared that “with the new Leon we have increased productivity by 10% and become more flexible, thus guaranteeing optimization of production costs”. Dr. Tostmann also highlighted the fact that “the 800 million euros investment in the new Leon consolidates our leadership position as Spain’s number one industrial investor in R&D”, adding that “the Leon, together with the Ibiza, represents the very essence of SEAT. It is a vehicle that projects strength, exuding precision and quality”.
SEAT has now started production of the five-door version of the Leon. Sales will begin at the end of November in Germany, Austria and Switzerland, followed by Spain in early 2013. Next year will also see the appearance of three-door and estate versions (both built at Martorell), which for the first time will expand the Leon family to three members, making it a more attractive and versatile model, catering to a wider range of customers. Together the first two generations accumulated total sales of 1.2 million units since 1999.
The new SEAT Leon uses the Volkswagen Group’s latest technology, like the modular transverse toolkit (MQB), providing a significant reduction in manufacture time compared with the second generation Leon. At the same time, the platform offers greater flexibility, enabling production of the three versions of the Leon as well as the Altea, Altea XL and Altea Freetrack on the same line. SEAT has also adapted manufacturing processes so as to ensure the highest levels of precision and quality, by the use of latest-generation technologies such as laser welding and measurement as well as hot stamping.
The new Leon is the first production vehicle to display SEAT’s new design language, and signals an enormous step forward for the brand. The Leon is equipped with a wide range of ground-breaking technology for improved safety and enhanced connectivity. The model is 90 kilograms lighter and 52 mm shorter than its predecessor, and has more interior space.
The offering of six petrol and four diesel power units guarantees a wide range to cater to all sorts of customers. At the same time, it is the first car to carry integrated LED headlights. Also, the new Leon is equipped with Start/Stop technology for greater efficiency – on average it consumes 15% less fuel than the previous generation.
SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting approximately 80% of its vehicles to 75 countries. In 2011 SEAT had a total turnover of more than 5 billion euros, with overall deliveries amounting to 350,000 units.
SEAT Group employs more than 14,000 professionals at its three production centres in Barcelona - Zona Franca, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon, amongst other models. Additionally, the company produces the Alhambra in Palmela (Portugal), the Mii in Bratislava (Slovakia) and the new Toledo in Mladá Boleslav (Czech Republic) at Volkswagen Group plants.
The Spanish multinational also has a Technical Center, a ‘knowledge hub’, bringing together more than 900 engineers whose goal is to be the driving force behind innovation for the number one industrial investor in R&D in Spain. In line with its declared commitment to environmental protection, SEAT undertakes and bases its core activity on sustainability, namely reduction of CO2 emissions, energy efficiency, as well as recycling and re-use of resources.
Friday, 21 September 2012
Road Test: Seat Alhambra 2.0 TDI 140 Reference
Price as tested: €38,743
+ Massive space, sliding doors, comfy, well made
– Totally contrary to Seat’s sporting image, missing some key equipment
= Just not the kind of car Seat should be building
Let me start first off by saying that I genuinely, properly like Seats. Four have passed through the hands of variously myself and other family members in the past decade and a bit and none have ever given trouble or had more than a day off the road. Cracking cars, every one.
And the whole idea behind the Seat brand, since its takeover by Volkswagen in the late eighties, is a belter. VW sought to create a Spanish Alfa Romeo, a sporting brand full of passion and brio, but with the promise of the solidity of VW-derived engines and chassis underneath to allay any fears over reliability or quality.
On some Seat models, that all works fine. The Leon hatchback, especially in hot 260bhp Cupra form, is a cracking hot hatch and I have a major soft spot for the sharply styled Ibiza supermini. But the rest of the range is... well, not living up to the billing.
Take this, the Alhambra people carrier. Nothing wrong with it, when taken in isolation. It’s big, spacious, has seats for seven, it’s safe and I love the sliding rear doors, which give such good access to the rear cabin, especially in tight parking spaces.
It’s also well made, comfy and, with that excellent 2.0-litre TDI diesel engine (140bhp, 320Nm of torque) doing the shunting, it’s got decent performance and good fuel economy. In fact, with claimed economy of 5.6-litres per 100km comparing well with our observed economy of 6.0-litres per 100km, it must be one of the most consistently economical big cars going. That’s helped by standard-fit Stop-Start and the Alhambra, as tested in Reference specification, comes with seven airbags, ESP, electric child locks, front fog lights, electronic handbrake and climate control. Our test car also came with an optional €613 Lifestyle pack which includes 16” alloys, multi-function steering wheel, extra chrome bits and more. All of that for €38,743. Not bad.
Except... Well, there are a couple of quibbles. First off, let’s talk about price and spec. On the upside, the Alhambra is around €3,000 cheaper than the equivalent (and cirtually identical in every respect) Volkswagen Sharan, so that makes it something of a bargain. On the downside, who exactly is expected these days to pay the guts of €40k for a new car and find that such items as a leather steering wheel, parking sensors and Bluetooth phone connection are still on the options list? Come on Seat, look across the road at the competition from the likes of Kia and Hyundai and wake up and smell the coffee.
Meanwhile, there is a serious disconnect between the Alhambra in and of itself and the whole brand image that Seat wants to project. If Seat is supposed to be the sprawling VW Group’s sporty, youthful brand, why is it in the first place making an Alhambra at all? Surely such a big, practical car is more in the line of in-house rival Skoda? Why isn’t Seat making something more aimed at the family driver who still loves driving? Ford’s S-Max is an obvious rival in this sense; a seven-seater family hack that still has the sharp styling and equally sharp chassis that those of us who combine driving enthusiasm and the burden of kids crave.
Instead, the Alhambra majors on being comfy and spacious, but as a thing to drive, it’s a bit of a bus; lumbering awkwardly around corners and never, ever doing anything to engage the driver. The Alhambra also suffers from the same complaint we have of its Exeo saloon sister; the cabin is just too grey and too plain to give you even a tiny hint of the Spanish style that Seat is supposed to exude. Only at night, when it’s pleasantly lit with read and white backlighting, does the Alhambra’s cabin come to life.
As an individual vehicle, the Alhambra’s just fine. A big, spacious family hauler that’ll provide years of faithful, useful service. And there’s nothing wrong with that. But come one Seat, please start giving us more cars that live up to the marketing message.
Facts & Figures
Seat Alhambra 2.0 TDI 140 Reference
Price as tested: €38,743
Price range: €38,180 to €43,700
Capacity: 1,995cc
Power: 138bhp
Torque: 320Nm
Top speed: 215kmh
0-100kmh: 11.3sec
Economy: 5.6l-100km (50.4mpg)
CO2 emissions: 146g/km
Road Tax Band: C €302
Euro NCAP rating: 5-star adult: 96% adult, 80% child, 46% pedestrian, 71% safety assist
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