Showing posts with label Prius. Show all posts
Showing posts with label Prius. Show all posts

Wednesday, 9 January 2013

News: Electric vehicles to get noisy


Electric vehicles are set to lose one of their most distinctive features this year, as a new US law compels them to make noise at low speeds.

In spite of the slience that mass electric motoring could potentially bring to our cities and towns, US lawmakers have decided that all electric and hybrid cars must emit an automatic warning sound at low speeds so that blind or partially sighted pedestrians don't walk out in front of them.

The move is set to prevent 2,800 injuries and as many as 35 deaths per year.

Currently, the Toyota Prius is designed to automatically emit a low whirring noise at low speeds (below 25kmh) and the Nissan Leaf has a similar system that works at the drivers' discretion. From this year though, all similar cars will have to have a system that works automatically, without driver intervention or choice. The proposed law is being introduced by the National Highway Traffic Safety Administration.

"Our proposal would allow manufacturers the flexibility to design different sounds for different makes and models while still providing an opportunity for pedestrians, bicyclists and the visually impaired to detect and recognize a vehicle", said NHTSA Administrator David Strickland.

Tuesday, 2 October 2012

News: Toyota is world's most valuable automotve brand

 

Toyota was again named the world’s most valuable automotive brand in the recently published Best Global Brands 2012 by Interbrand. This year’s report sees Toyota’s brand valuation by Interbrand surge 9% and securing an overall Top 10 spot across all industries.

According to Interbrand, Toyota’s success is due largely to the continued customer loyalty, an impressive line-up of environmentally friendly products such as the Toyota Prius, and a strengthening appeal with younger customers.

In June this year, Toyota also emerged on top for the second year running as the Best Global Green Brand. Interbrand highlighted Toyota’s continued determination to maintain environmental sustainability as a top management priority as a key part to the company’s success story.

Interbrand looks at the on-going investment and management of the brand as a business asset when compiling the Best Global Brands report. The methodology of the report takes into account a multitude of ways in which a brand connects and adds value to the organisation.

The 2012 edition of the Toyota European Sustainability Report is now available online: http://toyota.eu/sustainability/